Digital Marketing Manager Job at Youth Marketing Connection, Boston, MA

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  • Youth Marketing Connection
  • Boston, MA

Job Description

Responsibilities:

Manage digital marketing campaigns across a variety of industries and clients

Write content for blogs, social media, digital ads, email drip campaigns, guides, and websites

Perform keyword research for SEO purposes and optimize content accordingly

Create and monitor social media ads and ad spend; perform A/B testing as needed

Work within clients’ CMS, email marketing platform, and social media accounts

Analyze data and campaign analytics for monthly client reports

Maintain enthusiasm and urgency in servicing clients while consistently striving for excellence

Design basic graphics for use in social media content, email blasts, guides, websites, and reports

Qualifications:

Bachelor’s Degree (marketing, communications, business, or related fields)

2-3+ years of hands-on experience in digital marketing; preferably agency experience

Familiarity and comfort with CMS platforms (WordPress experience highly preferred)

Proven ability to create engaging and branded content for clients (blogs and social media)

Experience with email marketing campaigns and software (MailChimp preferred)

Experience with Google Analytics and data/social listening and analytics tools

Unrelenting attention to detail

Outstanding writing and self-editing ability

Exceptional organizational skills and time management

Beginner level design skills or understanding (Canva experience a plus)

Perfect Candidate:

Is incredibly smart, charismatic, and a natural conversationalist

Has an entrepreneurial spirit and loves to work hard/play hard

Is strategic, creative, and analytical

Has a genuine interest in marketing and keeps up with industry trends

Is a self-starter, takes pride in their work, and generally gives a damn

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