Senior Digital Marketing Specialist Job at CentralSquare Technologies, Atlanta, GA

ZHZmc3lZbFZCZWx4VU8xVnoyY0FJZVpoNUE9PQ==
  • CentralSquare Technologies
  • Atlanta, GA

Job Description

Job Summary

Digital Marketing Manager 

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.  

Responsibilities:  

  • Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals 

  • Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities 

  • Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns  

  • Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence 

  • Manage and update website content with relevant and consistent messaging 

  • Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities  

  • Work with web developers to enhance user experience and implement website enhancements 

  • Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness 

Job Tags

Similar Jobs

The Pros Weddings

Wedding Videographer Job at The Pros Weddings

About the Filmmaker Position A filmmaker representing American Wedding Group shoots a structured and flowing wedding video on professional DSLR/DSLR hybrid equipment. Our videos need to be shot cleanly and conservatively with an in-camera edit ability so that the...

WakeMed Health & Hospitals

Registered Nurse (RN) - Neuro Intermediate Care Job at WakeMed Health & Hospitals

Overview The Clinical Nurse is responsible for providing total comprehensive nursing to patients and their families through the implementation...  ...: Career Ladder RN I IV, depending on education and experience Sign-On Bonus and/or Relocation Incentive available for... 

Tufts University

Assistant Registrar, Degree Audits - School of Arts and Sciences | Tufts University Job at Tufts University

 ...graduate students in the Schools of Arts, Sciences, and Engineering and for non-...  ...The Assistant Registrar of Degree Audits supports the Registrars office leadership...  ...Knowledge and skills as typically acquired by a Bachelors degree ~3-5 years of progressive experiences... 

Encova Insurance

Premium Audit Quality Reviewer Job at Encova Insurance

Premium Audit Quality Reviewer Location Charleston, WV : The salary range for this job posting is $38,284.00 - $61,255.00 annually + bonus + benefits The above represents the salary range for this job requisition. Ultimately, in determining your pay, we'll consider your... 

Flourish & Focus ADHD Services

Virtual Executive Assistant Job at Flourish & Focus ADHD Services

Virtual Executive Assistant Location Remote : Overview We are a small mental health practice specialized in working with women who have been diagnosed ADHD. We provide adhd testing, individual and group counseling. We are seeking a highly organized and proactive Virtual...